Krista Collective.


What I've Learned From Blogging

Krista BrummComment

Well, it’s coming up on my fourth-year anniversary of starting my blog, so I thought I would share some things I have learned over the past few years.

Be Authentic

I spent years and wasted so much time, energy and money trying to conform to what I thought people would want to see instead of showing them who I am. I think in this day and age with the pressures social media puts on us, it’s easier to lose track of your authenticity. I would often find myself comparing my profile, style, and looks to other bloggers which can end you in a downward spiral of insecurities. But the more you start to love yourself and find your confidence I think social media can be used in such a positive way. Making sure you stay true to the values you hold in your “real life” and making sure that’s consistent with your brand. The more authentic you are the more people will trust you over other accounts that will post any product just to get free products or paid. Being honest and trustworthy to your following will only help in the long run.  

Work Hard

Blogging is not easy. It’s a lot of late nights in bed when all I want to do is watch Netflix, or sleep. It’s project management and setting up shoots, editing photos and training yourself on Adobe and basic photography skills. It’s learning web design, coding, upping your writing skills; communicating with brands constantly and meeting deadlines (even when it’s rained 5 days in a row, and you need to get “the shot”). There are contracts, invoices, media kits and many other business transactions you teach yourself how to do. My brain never shuts off, so I am honestly always jotting down new ideas or visions for what my next goals are.

Don’t Care Too Much What People Think

When I first started my blog, I was so nervous for what people would think. Back in 2015, there wasn’t as much emphasis on Instagram and the blogging world. Going into it was a very vulnerable experience for me. Luckily, I had an amazing support system that encouraged me to keep sharing. Four years later and the experiences I’ve had, companies I’ve gotten to work with, and the relationships I’ve made wouldn’t have been possible if I never got over what people thought about me. As long as what I’m doing makes me happy, that’s the only thing that truly matters.

My First New York Fashion Week and NYC Travel Guide

LifestyleKrista BrummComment

I have been dreaming of going to New York Fashion Week since I can remember. I’ve never been to New York either, so when I was considering going to NYFW there was so many exciting things to look forward to. As a Minnesota native, I always have felt restricted from fashion statements I always wanted to try or things I wanted to wear, but being able to go to one of the most trendy and fashion forward cities I was so excited! I honestly never thought I would ever be able to make it here, so this weekend was a complete dream come true.

Here are some photos from the weekend and some recommendations at the bottom, enjoy!


This was my look for the first show. I tried to wear something comfortable and trendy, so I added this belt to a sweater dress. I also love the patterned tights to add something fun and different to a solid color outfit.

I thought I would share a list of recommendations for brunch, dinners, drinks and things to do! So here ya go :)

  • Vivi Bubble Tea

  • byCHOLE

  • Pietro Nolita (all pink)

  • Bluestone Lane (brunch)

  • Cafe Henrie

  • La Mercerie (so adorable)

  • Monarch Rooftop

  • NoMo Soho

  • Rolf’s German Restaurant

  • The James New York- NoMad

  • La Esquina

  • Rosie’s

  • Momofuku (ramen)

  • Jacks Wife Frieda

  • Babbo

  • Public Hotel (drinks- fun to go out)

  • Ainsworth- hot white guys, rich

  • Cookie Dough confections

  • Ottos tacos

  • Clinton Hall Beer Garden

  • Conrad NY

  • Pizza Beach

  • Beauty and Essex

  • Loosies Kitchen/Lounge

  • Sadelle’s (Breakfast)

  • ABCV

  • Butchers Daughter

  • Jacobs Pickles

  • Mr. Chow

  • Cecconis

  • Highline (Soho)

  • Magnolia (bakery)

  • Mala Testa Trattoria

  • Sullivans Bakery

  • Chelsea Markets

  • Freemans Restaurant

  • 1803NYC (brunch)

  • Old Rose

  • Sweet Chick

  • Haven Rooftop (Times Square)

Things to see:

  • Flatiron Building

  • Brooklyn Bridge

  • Times Square

  • Top of the Rock

  • Paris Arches

  • Glossier

  • Top of the Rock

  • 9/11 Monument

  • Grand Central Station

  • Oculus- World Trade Center

Holiday Gift Guide

LifestyleKrista Brumm3 Comments

Hey guys! I know this is coming at you a little late, but I want to make sure you are able to find the perfect gifts you’ll need for Christmas this year (even if it’s last minute)! I have two lists- a “For Her” list of things that would be perfect for girlfriends, friends, moms, sister-in-laws, then I have a “For Him”, which was highly requested for those lucky boyfriends or even dads and brothers. Pour yourself some coffee and turn on your Christmas music- let’s get started!

FOR HER list:

  1. Lounge Set- Cole actually got this for me, and I may have already opened it (then wrapped it back up), but it’s amazing, and who does'n’t love being cozy and looking extra AF?

  2. Personalized Map- This is such a personal and thoughtful gift to give for someone who went on a special trip, or just their home city/state!

  3. Robe- This is great for getting ready or for out of the shower- transition to bed. I think this would be a great gift for a mother/mother-in-law along with a spa gift card!

  4. Blanket- I LOVE being cozy and warm… like all the time… so this is a perfect gift for the cuddle-y girl!

  5. Gucci Belt- Literally these belts have taken over Instagram. This is a perfect for the trendy gal in your life!

    Stocking Stuffers:

  6. Eye Mask- Have you ever slept with one of these on? It’s a GAME CHANGER!!!

  7. Perfume-If you know her favorite scent or perfume this is a great gift to restock her collection, but if you don’t know I wouldn’t “surprise” her with a fragrance.

  8. Candle- Such an easy and universal gift! Anthropologie candles are 30% off right now… what?!

  9. Glossier Products- Ok… these are amazing. I actually just ordered some thing, so I haven’t used them but I’ve heard nothing but the best things about them.

  10. Eye Roller- This is also a great self-care, beauty product that she will love (and use everyday)!

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Lounge Set




Gucci Belt


Eye Mask | Stocking Stuffer




Personalized Map


Cozy Blanket

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Screen Shot 2018-12-18 at 9.32.19 PM.png

Glossier | Stocking Stuffers


Eye Roller | Stocking Stuffer

Duke Cannon set

Duke Cannon set

Here are a list of things FOR HIM

  1. Daniel Wellington Watch- I actually got Cole this watch for our anniversary, and he loves it! He wears it all the time. I think this is the universal gift for all guys. DW is also an amazing company- you can actually use my discount for 15% off your purchase! Code: krista15

  2. Duke Cannon Grooming- First of all, this is an amazing brand that donates 10% of its sales to veterans. This is perfect for the guy in your life who likes to groom, but wants to use manly products that are high quality. They have the best branding that he will love Code: krista15

  3. Sports Jersey- Last year I randomly got Cole a jersey, and he wears it almost every Sunday! I think these are a great gift the sports lover will actually wear, and think about you every game day :)

  4. Boots- This is Cole’s gift this year, and I think guys like to look nicer than we think. This is a perfect gift for someone who may not want to splurge on themselves, or just needs a new pair! I’ve linked a Nordstrom pair, but you could also try this website we found.

  5. Yeti Cooler- Minnesota people love coolers, idk. We go to cabins a lot in the summer and this is one of the best brands for anything outdoors! Dad/brother/boyfriend/husband would love and use throughout the year!

    Stocking Stuffers:

  6. Monogram DOF Glass- For the sophisticated drinker- such a cute and personalized gift to give!

  7. Cologne- Again, if you don’t know his scent I would skip this one, unless you know he would absolutely love it!

  8. Wallet/Money Clip- This is a great new trend that guys are loving- a simplistic way to carry your cards/cash!

  9. Apple AirPods- Never even tried these because I hate how these feel in my ears, but I have heard raving reviews about them and see people using them all the time! Ditch those impossible cords to untangle.

  10. Canada Goose Beanie- A little pricey, but I think it could be a nice gift to give if the person wouldn’t buy it for himself. maybe this would be the main gift, and you could get cheaper gloves or something small to pair and elevate your gift!


Daniel Wellington Watch


Sports Jersey


Yeti Cooler


Cologne | Stocking Stuffer


Apple AirPods | Stocking Stuffer


Duke Cannon Grooming




Monogram DOF Glass | Stocking Stuffer


Wallet/Money Clip | Stocking Stuffer

Canada Goose Beanie


DISCLAIMER* More important than giving gifts, I hope you enjoy time with loved ones and give meaningful gifts! I know bloggers go crazy with all our gift guides, but these are merely suggestions, and while some are luxury items, others were chosen for more reasonable price points. Also, doing a secret Santa gift with larger families are a great way to ensure everyone gets a present, and no ones breaking the bank! I love picking out gifts, but more so writing and picking out cards for people and I know my dad still has a few saved. God bless you all and your beautiful families this holiday season! Warm wishes xo -Krista